Tonia has over fifteen years experience in the corporate communications and marketing fields with hands-on experience managing Web projects.
She has produced projects for top companies and organizations such as Williams-Sonoma, Dean & Deluca, and the Modern Language Association. Tonia brings a mix of both creative and analytical sensibilities to her work. Trained in design, she has a mastery of industry standard software, print and Web production processes.
Tonia's expertise includes:
- successful integration of traditional advertising, marketing plans and sales strategies of multi-channel businesses toward new technology initiatives such as Web site development and electronic direct mail,
- management of cross-functional teams of copy writers, computer programmers, sales and administrative staff in implementing marketing and branding efforts using traditional and new media,
- art direction, user-interface design and programming experience in the development and management of both static and dynamic database-driven Web sites.