BWAT Broadway With A Twist II: The ConcertCreated and implemented a marketing and press campaign for this hot San Francisco musical. Included extensive press, electronic media, group sales and cross marketing elements.

Insignificant OthersCreated and assisted with the direction and implementation of the launch marketing and public relations campaign for this hit musical. Advised producer regarding group sales and other target markets.

Menopause The MusicalWorked with Producer/Writer Jeanie Linders to bring this mega-hit to San Francisco for a successful two and one half year run. Managed the project and performance venue, assisted with local and regional marketing and public relations, group sales and relationship building. Created promotional events to enhance sales and visibility for the show.

Theatre 39, Pier 39Managed the venue for two and one half years and assisted with the re-opening of this 275 seat theatre. Established policies, procedures and protocols as well as hired and terminated sales staff, house and box office staff and facilities staff. Maintained high quality customer service standards and created art and photo displays to keep the theatre interesting and inviting for all who visited.

How We First MetThis San Francisco and International hit show invited Pattie Lockard to consult with them about group sales, marketing and outreach. The show has been successfully playing at select venues in the San Francisco Bay Area as well as breaking into the Los Angeles market and abroad.

Aquarium By The WayConsulted with this fine organization on theatre operations and contracts.

Trinity Irish Dance CompanyThis Chicago based internationally acclaimed dance company contracted with us to create a sponsorship program for them. We first analyzed the potential sponsor value of the organization and then assigned value as well as created proposals for prospective sponsors. As a result of our work they acquired sponsors and continue to do so.

San Francisco Gay Men's ChorusWorked with this fine organization to create a consistent and successful public relations and marketing program. Over a period of five years the audience increased five fold. We also created a sponsorship program that attracted a healthy stream of well known local and national sponsors.

Out & Equal Workplace AdvocatesBuilding on an already successful sponsorship program, led this organization to triple revenue the first year and every year thereafter. Also wrote and secured first time grants and developed a consistent donor appeal program.


Some other organizations we have enjoyed working with providing a range of services including, marketing and pr, sponsorship development, production, project development, directing and more are:

Lynn Ruth Miller Cabaret
Silicon Valley Gay Men's Chorus
Marianne Kent Music
Kathy Holly "Uptown Singers"
Seconds On First Street
Nurse Talk "Radio Show"
United Way Of The Bay Area



 

"Pattie Lockard was a joy to work with and a great asset for our team. She brought detailed marketing experience, a positive work ethic, and infectious enthusiasm to the job. We avoided several costly mistakes with her excellent guidance, particularly in hiring staff and in media placement. She was in high demand when we sought her out, and we were lucky to get her!"

-Jay Kuo, Exec. Producer
Insignificant Others

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Applause is Pattie Lockard :: Bay Area :: Promotions :: Marketing :: Performing Arts :: Theatre :: Entertainment :: Public Relations :: Sponsorship :: Events :: Fundraising :: Radio Production :: Producer :: Marketing Consulting :: Marketing Tool Kit :: Ghost Writers and much more.